Candy Collection 

Collection designed by Studio Superego and Concetta Lorenzo in 2021.

 

We live in a hedonistic age of instant gratification, in which objects tend to be
considered merely “toys”.
That fine yet substantial psychological line between being a child and an adult seems to be getting blurred. In fact, children are considered mini-adults, just like adults are only bigger-sized kids….
In such a sophisticated world, where our activities and rites are related to morally
useless living, objects are conceived as toys for grownups. They are created to
become pretend toys.
On the other hand, kids are enticed into playing their games using objects that imitate real adult activities. Activities instead that most adults tend to refuse.


These new Superego objects were designed as a paradox to bring back those very characteristics of the imagination that we have lost deep down in ourselves.
Through irony and pseudo-childishness, Superego fills in the dramatic void of
today’s way of living with its objects made to lighten life a bit, adding more fun with
a touch of superficiality, at least for a moment…  | A.Guerriero

 

Lella e Max Multi candy

Lella e Max Multi candy

coffee table

Cremino Licorice

Cremino Licorice

table lamp

Cò Licorice

Cò Licorice

Gueridon/coffee table

Angelo Licorice

Angelo Licorice

table lamp

Elisa Macaron

Elisa Macaron

coffee table / bench

Giò Candy Cane

Giò Candy Cane

console table

Nanda Square

Nanda Square

table lamp

Gae Pop licorice

Gae Pop licorice

coffee table

Lilly Lollipop

Lilly Lollipop

table lamp

Fluffy candy

Fluffy candy

coffee table

Andy Fried Egg

Andy Fried Egg

table lamp

Andy Fried Egg

Andy Fried Egg

table lamp

Ale Multicolor Lollipop

Ale Multicolor Lollipop

table lamp

Ettore Pop Licorice

Ettore Pop Licorice

coffee table

Ettore Pop Licorice

Ettore Pop Licorice

coffee table

Giulia Marshmallows

Giulia Marshmallows

table lamp

Giulia Marshmallow

Giulia Marshmallow

table lamp

Cremino Licorice

Cremino Licorice

table lamp